Persiansanat.com
Project: Persian Sanat - Website Development & SEO Optimization
Client: Persian Sanat (A leading manufacturer of plastic pallets in Iran)
Role: Website Developer & SEO Manager
Tools Used: WordPress Development, Custom Coding (HTML, CSS, JavaScript), SEO Strategies, Keyword Research, On-Page & Off-Page Optimization
Overview:
Persian Sanat is one of Iran’s most prominent and respected manufacturers of plastic pallets, known for their innovative products and industry leadership. As a trusted partner, Amir Arezoo, an expert SEO analyst and manager, was tasked with revamping their online presence through a combination of website development and advanced SEO strategies. The goal was to create a modern, user-friendly website while optimizing it to rank at the top of search engine results for highly competitive keywords.
Key Responsibilities & Achievements:
Website Development:
Designed and developed a fully responsive, visually appealing, and highly functional website using WordPress and custom-coded elements (HTML, CSS, JavaScript).
Ensured the website was tailored to Persian Sanat’s brand identity, with a focus on user experience, fast loading times, and seamless navigation across all devices (desktop, tablet, and mobile).
Integrated essential features such as product catalogs, contact forms, and clear calls-to-action to drive user engagement and conversions.
SEO Strategy & Implementation:
Conducted comprehensive keyword research to identify high-value, industry-specific keywords such as پالت, پالت پلاستیکی, and پرشین پلاستیک.
Implemented a robust on-page SEO strategy, including optimizing meta tags, headers, alt text, and internal linking structures to improve search engine visibility.
Enhanced technical SEO by improving site speed, mobile responsiveness, and fixing crawl errors to ensure the website met Google’s best practices.
Developed and executed an off-page SEO strategy, including backlink building and local SEO optimizations, to further boost the website’s authority and rankings.
Ranking Success:
Achieved #1 rankings on Google’s first page for multiple competitive keywords, including پالت and پالت پلاستیکی, which are critical to Persian Sanat’s business.
Significantly increased organic traffic, with a measurable improvement in user engagement metrics such as reduced bounce rates and increased time spent on the site.
Established Persian Sanat as a dominant player in their industry’s online space, making it easier for potential customers to find and connect with the company.
Performance Improvement:
Monitored website performance using tools like Google Analytics and Search Console, providing actionable insights to further optimize the site.
Continuously refined the SEO strategy to adapt to changing algorithms and maintain top rankings for targeted keywords.
Results:
Increased organic traffic by X% (you can add a specific percentage if available).
Improved user engagement metrics, including a X% reduction in bounce rate and a X% increase in average session duration.
Delivered a website that not only looks great but also performs exceptionally well in search engine rankings, driving tangible business results for Persian Sanat.
Conclusion:
This project, led by Amir Arezoo, is a testament to the power of combining technical expertise in website development with strategic SEO management. By leveraging WordPress, custom coding, and advanced SEO techniques, Amir successfully transformed Persian Sanat’s online presence, helping them achieve top rankings, increased traffic, and improved user engagement. This case study highlights Amir’s ability to deliver end-to-end digital solutions that drive real-world results for businesses.